Society Mission and Vision
Understanding alcohol use disorder as a treatable medical condition
Our Mission
We aim to provide hope and improve quality of life by changing the way alcohol use disorder is understood and treated.
Our Vision
We envision a world where alcohol use disorder is understood and treated as a medical condition and viewed with compassion; where research, practice and policy change continue as a means to provide hope and reduce suffering.
View our Strategic Framework or View our Annual Reports
Our Story
Our story began with Dr. Jeff Harries, and this family physician’s desire to spread a message of hope about treatment for alcohol use disorder.
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HOPE — To provide hope for those struggling with alcohol use disorder.
KNOWLEDGE — To use objective evidence when providing new knowledge.
COMPASSION — To advocate for a more compassionate perception of this disorder by positively transforming attitudes, beliefs and behaviours.
ACCESSIBILITY — To improve accessibility to knowledge and treatment in healthcare and in society as a whole.
IMPACT — To transform lives and positively impact individuals, organizations and communities.
INCLUSIVITY & DIVERSITY — We are committed to ensuring that we are respectful and inclusive of diverse perspectives and communities. This includes ensuring that we are respectful and inclusive of Indigenous perspectives, and ensuring that our work complements cultural supports and traditional healing practices.
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We support people impacted by AUD by helping those individuals, families and friends understand AUD and new treatment options, and by providing hope for improved care and recovery.
We engage health practitioners by facilitating the integration of a new understanding of and approach to treating AUD through culture, practice and systems change initiatives.
We contribute to the creation of new knowledge through research projects, and by promoting evidence and policies, which build upon new understandings and approaches to treating AUD.
We empower community leaders and decision-makers to incorporate a more hope-filled understanding of AUD into their personal lives and professional work.